INTAPAC is a tool for tracking Fast Moving Consumer Goods (FMCG) in the world’s most dynamic economic region, Asia Pacific. Daily updates cover New Products and Market Analysis across a number of categories: Alcoholic Beverages, Soft Drinks, Food & Snacks, Beauty, Wellness, Home Products, Packaging & Design, Retail, Marketing and more.
With its highly developed FMCG market, Japan is still home to by far the most innovations in Asia, but other markets are catching up. INTAPAC reflects these trends with coverage of South Korea, Greater China (including Hong Kong and Taiwan), India and Southeast Asian economies, as well as Japan.
INTAPAC is different because we hand-pick only game-changing New Product innovations that matter for your business, whether you are responsible for new product development, supply chain and distribution, or marketing and communication.
INTAPAC helps you see the big picture with our Trends section. Rather than publish trend forecasts at the beginning of each your, we give you presentations on new consumer and product trends as they emerge, and link new product innovations to these trends.
INTAPAC’s concise, in-depth market analysis reports help you connect the dots between consumers and market changes in Asian.
Our new Response section takes a look at why certain products fail while other succeed.
Finally, you can browse product and market reports based on region, product type, brand, or a number of other conditions, in order to look at innovations that directly effect your business, or you can “zoom out” to look at the big picture.
All that means that the information on INTAPAC is relevant for all businesses serious about growing sales in Asia-Pacific.
INTAPAC is the world’s first dedicated online news service focused on tracking fast moving consumer product news in Asian markets only. Updated daily, subscribers choose between accessing all channels featuring analysis on beverages, packaging and design, beauty, wellness, food and snacks, home products and marketing and promotion, or picking one core channel of their choice.
INTAPAC’s correspondents are based across Asia and report daily on the region’s latest product launches, selecting only the most relevant intelligence that you need to know. By filtering through the thousands of product launches brought to market throughout Asia each month, INTAPAC keeps you informed of only the most innovative and potentially best-selling goods that will inspire your business and impact your bottom line.
The INTAPAC site offers users functional searchability of product news by channel, country, target market and dozens of other useful data fields. Channel reports provide objective news and analysis written by marketing specialists who uncover new insights through intelligent reporting. Colorful design, appealing graphics and intuitive site architecture add to INTAPAC’s user-friendly features.